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  • 'I'm not taking orders from no one.' An appreciation for that force of nature called Sophie Tucker, 'Last of the Red-Hot  Mamas'

    by  Dr. Jeffrey Lant

    Author's program note.  I was writing an article the other day about the catastrophic year the African elephant had had in 2011, with record numbers of its dwindling population shot to death for its ivory; thereby moving this majestic animal closer and closer to its likely extinction by 2020. I was angry when I wrote this article, enraged, and I wanted to touch the soul of the world with a story that's certain not to have a happy ending unless we collectively do our bit to turn things around and fast.

    I knew I needed a song to help make my point, because music can help drive home a point like nobody's business... music not only sooths the savage beast, it capture's people's attention; makes 'em sit up, take note, and (if it's the kind of music I use with my articles) jump up and dance.... looking like a fool, but feeling better than you have in weeks. This is what I needed; this kind of sound right now.... to drive home my crucial message about the elephants and to make people help them.

    Then all of a sudden, what I needed was in my brain, then I was whistling it. It was "Some of these days," a tune I must have heard a half century ago or more and which my particular Muse inserted in my head to give me what my article needed right then, a big, brassy, in your face tune, getting folks to stop what they're doing and PAY ATTENTION. 

    And if anyone could do that, Sophie Tucker could... and so the "Last of the Red-Hot Mamas" went to work for the last of the oh-so-vulnerable pachyderms whose days on Spaceship Earth may have been significantly extended because of my admonitory words... and Sophie Tucker's punch in the solar plexis of humankind... a punch and an unforgettable wake-up call.

    So, let's start this article by getting you to go to any search engine and listen to the tune she made her particular calling card: "Some of these days." She made the first of her many recorded versions in 1911. Personally, I  prefer the 1926 version, because by then she had learned  a lot about music presentation and how to move the folks... and so she belted it out with determination, vehemence and total sincerity:

    "Some of these days, You're gonna miss me honey Some of these days, You're gonna feel so lonely You'll miss my huggin'. You'll miss my kissin'; You'll miss me honey, when you go away."

    This wasn't just some flimsy tune to divert you for a minute or two; it was a declaration, a proclamation, a cocktail of anger, determination, insistence; a clarion call to women everywhere to get smarter about men than most women were; to watch out for just who they allowed in their lives and never let some two-bit no-good-nik into the house, despite the fact these guys had a winning way with words and bedside manner.

    Women, even women with a "good man", a man who treated them like a princess, knew that Sophie had reason to sing her song... that that good man, seeing something "better" could stray... and that women, all women, needed to be alert, vigilant, strong, tenacious, helped by Sophie Tucker, always on the side of The Woman,  ready for a wake-up call about The Man.

    Her early days.

    To understand Sophie Tucker, you need to understand these facts:

    * she was born in Russia in 1884 or 1886 (sources vary).

    * she was Jewish and proud of it, never disclaiming her heritage; rather celebrating it... as most memorably in "My Yiddish Momme" (1925).  * she was plain, she was fat.

    * she liked "bad" men, liked them a lot and to distraction, more than such men liked her.

    * And she knew she had talent... though (at the beginning at least) others didn't necessarily share that view... that is until they heard her... and saw how she could work an audience, a talent that spelled box-office and, fast too, international renown.

    She needed to make what she had work... and she had to do it in the early days of the 20th century... when there was adamant opposition to people like her... and where her success was anything but certain.

    Still... this woman could sing... delivering a sound that roused the people, moved the people, and with their clever lyrics made the people laugh and want more... feeling better minute by minute, happier than they had been before she opened her mouth...

    And when she opened that big mouth, Truth, searing Truth, poured out... as well as the humor and comedy which were absolutely essential in making that Truth, and so much of it, palatable, for without this she would have been run out of town, or worse.  But she did have that humor and that hilarity at her command and she turned them into rocket fuel and a solid-gold meal ticket.

    The authentic Tucker formula involved a good woman falling for a rotten man... or a strong woman trying like the dickens to put some stuffin' in a man who's a doormat. And always, always, no matter what she was singing about she glorified women, as she did in "Aren't Women Wonderful" (1936)

    "Aren't women wonderful, aren't women grand, Aren't they the rulers of this happy land?"

    Off stage.

    When she wasn't taking the unlikely elements of her international success and turning them into significant coin of the realm, she married... and married.... and married; her life a revolving door of unsuitable, short-lived men. It probably bothered her (how could it not?) but it never stopped her; besides she knew who really helped and lightened her load.... and it wasn't men. When she died in 1966, she left the bulk of a considerable estate to her... maid; the maid who kept the "Last of the Red-Hot Mamas" up and working until the very end.

    Thus, even as she faded, she worked; bringing  joy to people all over this planet; people who sustained her, laughed with her, hummed  the melodies and sang the lyrics of one tune after another, the Tucker touch had turned into classics.

    She died as she lived, "the last of the red-hot mamas/they've all cooled down but me..." And that's the way she wanted us to see her and the way she went out, a brassy, stentorian dame who liked the wrong men too much, but liked us even more; for she gave all of us enough toe-tappin', laugh-makin'  tunes for a millennium... "The Last of the Red- Hot Mamas, gettin' better all the time...."

    No foolin', ain't this woman wonderful, ain't this woman grand? We shall never see her overheated like again... and we're very much the poorer for that.

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    About the Author

    Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today.

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  • Would you rather stick needles in your eyes then blog? 10 Ways to Make Life Easier for Bloggers with limited time and writing ability. 

    Ok, you know you are supposed to blog. The marketing experts agree that blogging consistently is a sure-fire way to get your site well indexed by the search engines and get those oh-so-important backlinks for your site. But let's face the reality. Coming up with fresh interesting blog content 365 days a year is darn difficult. You know it's important but getting started is so hard. You understand you need the value that blogging provides from search engines gobbling up your content. But how? ! How do you come up with fresh blog content and find the time.   Here's some ideas to make your life easier but also to get better results for your efforts.

    1. Blog about what you know or are passion about so the words stream from your keyboard rather then having to struggle to spit out the words and put sentences together.  It's always easier to talk about something you know or care about or that is controversial  then technical or dry topics.

    2. You don't have to be an expert (unless you really are an expert and offering expert content on a specific topic).  Write about specifics if you can, generalities if you have to, but write about something!  

    3. You don't have to be a blogger who writes with grammatical perfection. Your English teacher is not reading your blog.  Stop thinking that the world is going to judge you critically if you misspell a word or don't know all the rules of grammar. Of course you want your blog to be as good as it can be, but don't let the quest for perfection make a 20 minute blog post take you hours to complete.

    4. Ideally, to get the most benefit from search engines indexing your blog, you want to blog about topics related to your products, service or business. But that can be really tough to write about just one subject every day. Try spacing out your blogs so that some are on topic for your purpose, while others are off topic, or about current events.  Add in your Resource Box at the end of every post (see point 7 below).

    5. Keep your blog posts short. Keep your blog to the point, itemize, organize, number points if you have to. Do what you have to do make it easy and quick for you to write and easy and quick for your readers to digest.  Sometimes less is more.

    6. Let the world around you be your inspiration for blogs topics. This can include songs, newspaper headlines, nature, current events, other bloggers, daily happenings in the course of your life, things your kids say or do.  Get the idea. There are NO limits.  

    7. Always, conclude your post with a Resource Box or Author info section with every blog.   Why?  So that your contact info and identifying information is tagged with EVERY blog post and not tucked away on an About page.   Ensure that your Resource Box includes your name, contact details, areas of expertise, and link to your site or landing page. It is also a good idea to  weave your optimal key words into your Resource Box. This way the key words you want people to find you with are associated with your blog, your name, and your company.   This proves beneficial if you write about something not directly related to your business, products or services, you still get the benefit of the key word content about yourself, and a backlink to your site, or landing page.

    8. Sometimes it helps to start with a really catchy Blog title.  Take a lesson from the newspapers. They construct clever eye-grabbing attention getting headlines to draw you in. Start with a really bold, in your face, descriptive or reaction provoking headline to get immediate attention. The let your content come forth from the headline.

    9.  Set a goal to blog on a regular basis. If you can't blog every day, then do it every Monday, Wednesday and Friday. Set exact dates and times that work for you. If you don't you will always find some other distraction to convince yourself is more important. Set a goal, stick to it, do it! 

    10. Make the most of the time you have spent on your blog by then tweeting it, posting it to Linked In, adding to your Facebook profile and other social media sites.  Maximize the power of the time you spent blogging by utilizing social media to spread the message to other sites.  You can use automated tools to do this to save time.  Include links to your social media sites on your blog itself for even more exposure.

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