A few weeks ago a new “home job” offer hit the internet. Up to300,000 people from all countries registered at websitetester.biz. Butthere are rumors that the website tester project is only a scam byfraudsters to collect email and bank data.
We contacted the initiator, Alpha Market Research, Inc. (AMR), tofind some answers. We thank Michael De Bias, CEO of AMR, for the firstofficial interview.
Q: Michael, about two months ago, the site of the AMR Website Testerproject went online. What kind of results have you received so far?
A: On June 8, our website, www.websitetester.biz went “live”. Since then, on an average, three (3) new users per minutehave registered - a total of more than 290,000 people from 144 differentnations. We expect that by the end of the pre-launch of August 31,some 360,000 website testers will be registered.
Q: Did you expect this success?
A: No! We knew that our project with users and businesses would bereceived well, but this overwhelming rush really surprised us.
Q: What are the reactions of companies?
A: We have already received numerous inquiries from companies thatwould like to have one or more of their websites tested. Now our aim isto contact as many companies as possible with our AMR Success Strategy.
Q: What\\\'s so new about your service?
A: So far, most website tests are restricted to test the functionsand usability of websites. Those tests miss the most important dimension- namely, the question of: “In general, how do the users like thewebsite?” But this is crucial for the success or failure of a website.How does it help, when your website has a shopping cart with greatfeatures, but most visitors leave the website without placing an order?
Our testers are focused precisely on this area and provide valuableinformation to businesses where their website could be improved in termsof design and content.
Q: Isn’t that what surveys are for?
A: Many companies have placed a survey on their website to gathercomments from their visitors. But there\\\'s a catch: only very fewusers are willing to invest time for such a survey. Also there will berarely no opinions of potential customers, and those opinions areexactly what the companies need in order to make any improvements.
Our site testers visit the websites of our clients in order toevaluate them. We make sure that only the testers that belong to thetarget group of the company assess the pages. In fact, each tester issimultaneously a potential new client (if he likes the site or theproduct and if any coupon is offered).
Q: Are you assuming that your site testers are becoming customers of your clients?
A: No website tester is obligated to buy any product or to orderanything. But, if they like an offer, why shouldn’t they use it? Thatis why we encourage companies to offer a product-purchase coupon to thetester, as part of their compensation. From the company’s point ofview, there is no cost initially for the coupon and from the tester’spoint of view, they are happier to see a $5 coupon than let’s say, 20cents.
Q: Can you illustrate that with an example?
A: Absolutely! Consider a company that offers professional e-books.A tester, who needs only five minutes of time to evaluate this site,might discover an e-book that interests him – if so, it is much betterfor him to be compensated with US$ 1.00 plus a $5 coupon rather thanUS$1.20. And all the testers who do not use the coupon have earned avery respectable, pro-rated income of US$ 12 per hour.
The company lowers its cost for the test by giving out coupons, andhas a good chance to get the first new customers right through thewebsite test.
Q: This is convincing. Are there any other advantages for the company?
A: When a website test for a company is completed, we setup aspecial affiliate program for each company. Our site testers thenautomatically become an “Army of Affiliates” that provide risk-freesales for the companies.
Q: How expensive is this service to the company?
A: In any case, less costly than you might think: Regional companiescan use our AMR Success Strategy from US$ 99 plus a small fee for eachcompleted website test. Even International companies are still under US$1,000 set-up costs. www.websitetester.biz
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