Every web development company needs to ensure that their website passes following litmus tests.
Uniqueness Test
The first and foremost test that every web design company needs to pass is originality test. The originality test ensures that you won’t be thrashed by Google Panda updates or similar updates. Here are the questions that every web designer needs to answer

• Whether the site provides deep insight on strategies, tips, techniques, case study and documentary?
• Whether the site provides same content that is available on another site?
• Next thing that a cheap web design company needs to ensure is that the content is a fresh piece of information. It should not be the same as the other websites are providing.
• The next thing that a web development company needs to ensure is that the content is backed by substantial information. If it is lacking in this aspect the website is bound to fail.

Quality Test
The next test that a web design company needs to pass is quality test.  Here are some of the questions that you need to answer.

• Is your website free from grammar fallacy like spelling errors, grammar errors or factual errors?
• Doe the content is able to provide your audience multiple perspectives?
• Do your website boasts of clean formatting or not?
• Do you think that the information provided on your website is credible and reliable?
• Would you like to promote your website on social networking website or not?

Thus, every web design company needs to pass this test; if it wants to be successful.