I've Been Trying Different Ways to Get Traffic — Here's What I'm Learning
Hey everyone!
I've been spending quite a bit of time lately trying out different ways to advertise and promote my online business, and I thought I'd share a little about what I've been learning.
I've tried Craigslist, Herculist, ScaleLup, different classified advertising sites, and a few other platforms.
One thing that's really surprised me is how much traffic some ads can generate. I've had ads get thousands of views, which sounds great, but I'm finding out pretty quickly that getting views and actually getting people to sign up or buy something are two completely different things.
I've also noticed that sometimes an ad you think is going to do really well doesn't get much attention, while another one you weren't expecting much from ends up doing better.
I've been experimenting with different headlines, images, and ways of presenting offers. I've also started using AI to help create ads and landing pages, which has been pretty interesting.
Something else I'm learning is that not all traffic is good traffic. I'd much rather have 50 people who are genuinely interested in what I'm offering than 5,000 people who are just clicking around.
I'm still trying to figure out which advertising methods are worth spending money on and which ones just produce a bunch of views without much happening afterward.
I think tracking actual signups and sales instead of just clicks is probably one of the biggest lessons I've learned so far.
I'm curious what everyone else thinks.
For those of you who've been doing online marketing for a while, what advertising platforms have actually worked best for you?
And have you found that paid advertising works better than free advertising, or is it really just about finding the right audience?
I'd really like to hear what others have experienced.
Michael