Twitter. Have you heard of it? If you haven't already, you will! It's free. It's a good way to instantly keep people up to date on what you are doing and what others are doing. It's a helpful way to get some buzz about your biz. It's trendy yes, but growing in popularity as a promotion and networking tool.
The best way to get steady traffic to your site is through a variety of methods and Twitter is a good tool to try. Worldprofit has a Twitter account, you can access it here: http://twitter.com/worldprofit and see for yourself how it works. If you are a Worldprofit Member, use the "Follow" link to get quick text updates of what's new at Worldprofit.
This is what Wikipedia has to say about Twitter if you would like more detail.
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, or email, or through applications such as TwitterMobile, Tweetie, Twinkle, TwitterFox, Twitterrific, Feedalizr, and Facebook